_Open Quicktime animation in new window
Title: Both logo
Date: Spring 2004
Creation Time: About 7 hours
Style: 3D logo design
Medium: 3D Studio Max software
Dimensions: (Scalable)
Subject: My own video game company logo
Theme: Understanding both sides of a duality
Aesthetics: Stylish font choice targets younger audience. Jarring, abrupt spinning effect captures viewer's attention and challenges viewer to comprehend brand identity— appropriate for gaming audience.
Process: I started out, knowing the name for my company. I drew up some sketches for my logo and decided upon its unanimated appearance. I storyboarded a simple animation concept and began animating in 3D Studio Max. After completing a solid animation, I tweaked the nuances and added colors and lighting effects until satisfied.
Date: Spring 2004
Creation Time: About 7 hours
Style: 3D logo design
Medium: 3D Studio Max software
Dimensions: (Scalable)
Subject: My own video game company logo
Theme: Understanding both sides of a duality
Aesthetics: Stylish font choice targets younger audience. Jarring, abrupt spinning effect captures viewer's attention and challenges viewer to comprehend brand identity— appropriate for gaming audience.
Process: I started out, knowing the name for my company. I drew up some sketches for my logo and decided upon its unanimated appearance. I storyboarded a simple animation concept and began animating in 3D Studio Max. After completing a solid animation, I tweaked the nuances and added colors and lighting effects until satisfied.